KNITSCHI started with Sören Schindler's search for a hat that really feels right. From initial prototypes emerged a young knitwear brand from Chemnitz with its own production.
Personal motivation, studies, material research, and learning craftsmanship are equally part of this story. Each section shows a real step on the way to KNITSCHI.
The first idea arose from a personal wish: a warm hat with a pleasant wearing comfort and a personal touch. During his studies in industrial engineering at the Mittweida University of Applied Sciences, Sören Schindler registered his small business in Chemnitz and started with the first prototypes made of polyester.
In search of a more convincing material, conversations and a fair in Chemnitz initially led to classic wool. Because the first attempts did not provide the desired feel on the skin, the search continued – until alpaca wool became the basis of the KNITSCHI collection.
With the loop, a second product was added. This led to today's 2-in-1 solution, which can be worn as a loop or as a headband. Since then, the KNITSCHI collection has consisted of the hat and this versatile knitted piece.
The experiences from setup, product development, and manufacturing became part of the bachelor's thesis "Founding and Developing a Knitting Business in the 21st Century." The thesis combined the practical establishment of KNITSCHI with the economic consideration of a young textile business and was graded very well.
A first retailer in Usedom added KNITSCHI to its range. At the same time, customers returned to the brand – an important moment because individual purchases turned into real trust and a growing connection to the brand.
KNITSCHI grows with careful consideration. The future lies in a strong own collection and in selected specialty stores and concept stores – especially in places where personal advice, winter, holidays, and special products come together.
Good for initial shapes and technical experiments, but not the material world KNITSCHI was meant to represent.
The next step brought more naturalness, but in terms of wearing comfort, it still did not meet our own standards.
The material from which today both KNITSCHI products are made in a total of 27 yarn colors.
